The new 60th Anniversary Embroidered Logo Floor mats are available in an Ebony colored mat and several different logo options. These Lloyds floor mats have comfort, performance and durability in mind, and over 30 years later the Ultimat brand is still the top selling, custom fit logo mat in the automotive aftermarket. Ultimats feature a premium, continuous filament two-ply nylon yarn in a 32 ounce per yard construction. Twice the weight and density of original equipment mats, Ultimats dense construction and 5/16?? pile height provide impressive long wear and true comfort. Lloyd?fs custom computer designed patterns are designed to provide greater coverage and protection than factory mats and a consistently precise fit from computer controlled cutting.